Broadcast Strategist (Contract)
Metro Boston Area
Broadcast Strategist needed for large financial services company. This person will be responsible for building strategies and marketing efforts to support key business objectives. Must have experience in building brand strategy and executing mass media creative such as tv, digital video, radio, social, etc. This person needs to understand the strategy and creative process it takes to make tv commercials This person should be detailed oriented and comfortable working in a fast paced environment under tight deadlines, have strong analytic mind and interest in post campaign results. Must have 10+ years marketing and/or advertising experience. Experience in both B2B & B2C and financial/banking category experience are both a plus.