Digital Analytics and Optimization Strategist
Metro Boston Area
Large financial services client is seeking a Digital Analytics and Optimization Strategist for a fulltime position. You will lead and/or participate in creating the best possible prospect journey for our core clients, including defining and implementing measurement strategies that align with marketing and business objectives, producing metrics dashboards, and delivering performance reports with actionable insights, which result in effective optimizations. Must have 5+ years of experience as a digital marketing analyst or optimization specialist, experience in financial services, insurance, or verticals with long sales cycles a plus, ability to work with analytical software (e.g., Google Analytics, SiteCatalyst, Coremetrics, Qualtrics, advanced Excel), experience working with Google AdWords and other paid search platforms, as well as website optimization tools for A/B and multivariate testing (e.g., Google Website Optimizer and Optimizely).