Content Strategist (Direct Hire)
Metro Boston Area
Our client, a large financial company, is seeking a Content Strategist. You will help lead the charge in aligning all project teams with the greater brand story and content strategy. You are an expert at tackling both high-level vision and day-to-day tactics, and comfortable delving into data to inform best practices and sharing those insights with teams. This role will create content strategies that factor in personas, content pillars, funnel phases, and other marketing components, partner with the director of editorial to develop content plans that spans multiple business units, evaluate and act on content data and insights to drive optimization. Must have 4+ years of experience in content creation, execution and strategy with track record of success, have led creative agency projects from conception to completion on time and within budget, deep knowledge in using data and insights to guide, proficient in content management systems, email marketing tools, content scheduling and tracking platforms.