Marketing Automation Specialist (Direct Hire)
Metro Boston Area
Our Client, a large financial services company is seeking a Marketing Automation Specialist. In this role you will be responsible for the daily support of marketing automation campaigns within the Salesforce platform. You will be an integral part of the Marketing team and forge a close partnership with our Field Development and Practice Management departments to optimize and scale their strategy initiatives. You will consult with Marketing teams on best practices and recommendations for content, audience segmentation, behavioral triggers, lead scoring, and reporting to launch a successful marketing automation program, build and launch email campaigns, including template and campaign setup, scheduling, tracking, and measuring, to drive short- and long-term results and deliver on reporting and measurement initiatives through qualitative and quantitative analysis. Must have 2–5 years of experience with marketing automation tools, superb attention to detail, ability to multitask and prioritize work, systematic approach to problem solving awareness of current marketing trends and technologies, comfortable using Agile methodology to deliver on work.