Marketing Segmentation Analyst (Direct Hire)
Our client, a financial service company, is seeking a Marketing Segmentation Analyst. You will be responsible for maximizing database skills to build, manage and analyze internal member and prospect data sets for marketing programs to ensure correct and eligible populations receive the intended marketing programs. This role manages analysis tracking and reporting for all member segment research including extracting member data and analyzing profiles to determine marketing priority groups based on profitability and team performance goals. Must have 3+ years of experience in a related field. Financial industry experience desired. extensive knowledge of marketing technologies such as Marketo, HubSpot, Eloqua, Stirista, Raddon, Salesforce, extensive knowledge of Reporting Platforms such as Airtable, Tableau, Domo, Datorama, familiarity with database reporting and design including SQL retrievals, and Ability to communicate clearly and effectively verbally and in writing.