Product Marketing Manager (Direct Hire)
Our client, a global retail company is seeking a Product Marketing Manager. In this role you will be responsible for driving go-to-market activities, competitive intelligence, messaging, and positioning of various products. You will develop and implement promotional activities such as promotions and product launches, assist sales on calls when appropriate to provide deeper dives into the product, communicate the value of new products and services to the sales and marketing team, gain insight into customer use of current products, untapped opportunities, and buyer personas, create product content such as imagery, videos, and copy. You will use market research data to determine product pricing, measure and optimize the buyer journey as it relates to product feature adoption and usage and speak and present both internally and externally to promote the story of our product. Must have 3+ years of marketing experience, self-starter, flexible, have a creative mindset.