Digital Marketing Manager
Our Boston client is looking to hire a Digital Marketing Manager who is a true jack-of-all trades in digital marketing. This is an opportunity for an ambitious digital marketer to play an integral part in building and managing a high performing digital team. Responsibilities include manage and potential recruitment of 3rd party digital agency relationship setting and continually measuring against appropriate target metrics, multi-channel digital campaign design and deployment (Google AdWords, Bing Ads, Remarketing, Facebook PPC, external media buys and content marketing), weekly reporting to senior management, create optimized product landing pages for various campaigns track results and make changes as required to improve performance, and website content management including editing, minor copy writing & publishing. Candidates must have 4+ years of digital marketing experience and experience marketing premium products/high cost products. Must be outgoing, ambitious and have high energy. Travel experience is a huge plus. Must have proficient knowledge of Sitecore, Google Analytics; Silverpop (IBM Watson) a plus.