Digital Advertising Manager (DMP Experience Required)

Boston, MA

Direct Hire

Financial services company is looking to hire a Digital Advertising Manager w/ DMP and MTA measurement software experience. The Digital Advertising Manager will lead the performance optimization of, and sophisticate the measurement of, digital audience marketing programs, in order to acquire new customers and deepen engagement with customers. This role is not only strategic but analytical, and requires very strong project management skills. This team member will help define segmented audiences and value-proposition-aligned messages based on consumer insights, behavioral and predictive data, and drive usage of both the DMP and MTA solutions to evolve the company's marketing. You will help drive the marketing organization to define customer journey marketing and target consumers along their journey. Candidates must have a very strong digital advertising background, preferably in the 1:1 data marketing arena, and this person must be someone who is patient and has an infectious nature about them. 6-10 years of digital marketing experience is required.
Years Required:
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