Director of Inbound Marketing
Metro Boston Area
Software company is seeking a data-driven director of marketing to own their global inbound marketing and drive lead generation through content, web, social and other forms of inbound marketing. This person will also lead PR strategy and oversight. The right candidate will also work with counterparts in outbound marketing, product, marketing and operations to deliver on targeted drip and nurturing campaigns leveraging product, content marketing and other materials available. 7+ years of B2B enterprise software or technology inbound, content, web and/or program marketing required (preference to those with experience in analytics, contact center, or CX software solutions). Must be a team fit and work well with others/cross-functionally and with account teams as well as customers. Must have a track record of successful lead generation in a similar software company using SAAS, data, CRM, AI for the creation of customer content.